At Front Row, Accelerating New Routes to the Consumer

Consumers multitask across digital channels, creating a 32-hour day, with 13 hours on tech and media daily. 'Super Users' now make up 24% of the US population, spending over 18 hours across digital media, offering brands new engagement spaces.

Front Row's cohesive approach connects with customers at critical path-to-purchase stages, driven by its Catapult technology for real-time insights. The e-commerce landscape's complexity, including TikTok's rise, challenges brands to adapt.

Read at The Business of Fashion