As store visits get shorter, in-store commerce media targets convenience store shoppers

""Everyday convenience moments matter because they're when purchase decisions actually happen without overthinking," said Lauren Lazarus, senior vice president of insights and analytics at GSTV."

""Marketers know that convenience stocks fewer SKUs than larger big box and grocery channels, yet it's a prime place for discovery and trial," said Lazarus."

Marketers are increasingly investing in digital in-store media, with 60.4% of ad buyers participating. Shorter shopping trips are making it challenging for brands to engage consumers. In-store visits lasting under 10 minutes have risen significantly. GSTV has expanded its presence in convenience stores, where consumers make quick purchase decisions. Convenience stores are seen as ideal for product discovery, with 82% of consumers visiting for quick items. Physical stores remain a key channel for discovering new products, highlighting the importance of in-store advertising.

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