As Qantas Brand Struggles at Home, It Seeks a Lift Abroad
Briefly

Qantas isn't necessarily top of mind for U.S. customers. This ad is born out of the fact that we needed to drive up awareness and stand out from the crowd, " said Petra Perry.
The campaign's aim is to make Qantas the go-to carrier for Americans visiting Australia as demand for travel between the two countries grows. They want U.S. customers to start their vacation in Australia with Qantas.
Read at Adweek
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