On Wednesday, February 22 at 19:30 GMT: De-influencing is the latest backlash to what critics say is the normalisation of overconsumption on TikTok, where social media influencers are paid by companies to promote viral products in haul videos.Now de-influencers are using the platform to encourage people to question their buying habits, and think more critically about the impact that companies particularly those in the fast fashion and beauty industries are having on the environment and labour practices.
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