Thomas Eccel's calculations suggest that if Google Ads campaign IDs are sequential, around 9,000 campaigns are generated every second, reflecting the vast number of advertisers.
The PPC community speculates that campaign IDs might be sequential, as shown in Mike Ryan's analysis, estimating approximately 3.33 million new campaigns created on a median day.
The significant volume of Google Ads campaigns can contribute to increasing cost-per-click rates, raising concerns among advertisers regarding competition and visibility in the market.
While the theory of sequential campaign IDs is interesting, Google has not confirmed this and remains a point of discussion within the PPC community.
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