Influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals.
Criticism hit a high note earlier this year when beauty brand Tarte flew influencers on private planes to Bora Bora, greeted with excessive swag.
Consumers are wondering if there's a ceiling to such extravagance in influencer marketing.
Some question whether the level of extravagance in influencer marketing, like Tarte's Bora Bora trip, has gone too far.
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