April 2024: Social Media, Creator Economy & Influencer Marketing Updates
Briefly

Facebook has introduced a new video player that mirrors the layout and experience of TikTok, emphasizing the importance of short-form video content in today's social media landscape.
Snapchat's decision to support longer videos reflects the trend of platforms adapting to user preferences for extended video content, offering creators more flexibility and opportunities for engaging with their audiences.
VSCO's addition of a Discussions feature aims to enhance user engagement within its platform, providing a space for creators and users to interact, discuss, and collaborate on different topics, further building a community-driven environment.
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