AppLovin's revenue increased 39% YoY to $1.2 billion in Q3, driven largely by their AI enhancements in the advertising segment, now renamed to reflect this focus.
The performance boost in Q3 was attributed to advancements in AppLovin's AI-driven Axon engine, which improved targeting capabilities significantly, contributing to analyst excitement.
CEO Adam Foroughi indicated that advancements in their technology are difficult to predict but will continue as AI evolves, impacting both AppLovin and the broader industry.
AppLovin is entering the e-commerce sector, with early results exceeding expectations, showing their ads often yield substantial returns, even 100% incrementality in some cases.
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