Over two-thirds (68%) of UK marketers say that a third of their audience engages with their brand through mobile apps. This shows the significance of mobile in brand strategies.
Navigating today's app marketing landscape can feel overwhelming, but the key is to stay adaptable and focus on what truly matters - guiding users to key points of action that drive impact.
Marketers need to get a handle on this massive opportunity: by 2030, the global mobile market will be worth $288bn, with $5.3bn of that in the UK.
App users are significantly more valuable than non-app users: for every dollar a non-app user spends, an app user spends $3.30 on average, highlighting the importance of investing in app marketing.
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