App-ily ever after: 3 ways UK marketers can drive mobile app successUK marketers must adapt to thrive in a booming mobile market, leveraging app engagement and focused strategies.
Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.Pluto TV partners with M6+ to increase content offerings and advertising capabilities.