"What we found through this is that significant carbon emissions reduction is possible even in the early stages of practicing more sustainable advertising, and advertisers do not have to sacrifice their performance goals or increase ad costs to make meaningful emissions improvements," ANA senior vice president and media and measurement initiative lead Jason Trubowitz said in a statement.
"The ANA said there are billions of ad impressions each day, and every 1,000 emit between 50 and 1,500-plus grams of carbon dioxide, or the equivalent of driving 10 minutes in a standard gas-powered vehicle."
"Major brands Coca-Cola, General Motors, Kimberly-Clark, Kroger, Mars, and Mondelēz International participated in the study and saw their emissions reduced by as much as 38%, and those brands reaped benefits such as redistributing their ad spend to high-quality sites."
Collection
[
|
...
]