Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

Snapchat AR Lenses increase short-term likelihood to buy by 53% and long-term likelihood by 31% after only one exposure, positively impacting STAS and MA.

Snapchat AR Lenses deliver over 5x more active attention with an average active attention of 12.6 seconds, outperforming similar digital platforms.

Read at Exchangewire