Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool
Briefly

Amplified Intelligence enhances attentionTRACE with emotional measurement for ad insights, focusing on emotions, attention correlation using facial detection technology and unique sentiment classifications.
New feature shows correlation between high emotional reactions and increased attention in ads, offering up to 50% uplift in ad engagement.
Emotional response capability extends to various advertising channels, offering brands real-time insights into audience engagement and sentiment.
Joint study with Pinterest reveals strong connection between intensified emotional reactions and amplified attention, highlighting the power of emotional engagement in advertising.
Read at Exchangewire
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