#amplified-intelligence
#amplified-intelligence

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Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

Barry Cupples joins Amplified Intelligence as Advisor, leveraging extensive media experience to enhance attention measurement standards.

#attention-measurement

Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

Amplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Accurate attention measurement with AR lenses on Snapchat.

Blended analysis reveals the actual attention and impact on creative performance.

Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement

62% of viewers engage with TV ads

TV advertising increases likelihood to buy by 30%

Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

Amplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Accurate attention measurement with AR lenses on Snapchat.

Blended analysis reveals the actual attention and impact on creative performance.

Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement

62% of viewers engage with TV ads

TV advertising increases likelihood to buy by 30%

moreattention-measurement

It's time to be generous with AI

Generative AI needs a more positive marketing campaign to shift from its current doomsday image to a beneficial industrial revolution.

Rebranding generative AI as 'amplified intelligence' can help highlight its positive impact on society and human capability.

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