Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement62% of viewers engage with TV adsTV advertising increases likelihood to buy by 30%
Snap & OMD Partner with Amplified Intelligence to Make AR Attention MeasurableAccurate attention measurement with AR lenses on Snapchat.Blended analysis reveals the actual attention and impact on creative performance.
New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives OutcomesShort-term uplift is more difficult for larger brands to achieve in advertising.Only 42% of eyes-on-brand moments during ads were actively viewed.
New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives OutcomesShort-term uplift is more difficult for larger brands to achieve in advertising.Only 42% of eyes-on-brand moments during ads were actively viewed.
Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture ToolAmplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.
Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement62% of viewers engage with TV adsTV advertising increases likelihood to buy by 30%
Snap & OMD Partner with Amplified Intelligence to Make AR Attention MeasurableAccurate attention measurement with AR lenses on Snapchat.Blended analysis reveals the actual attention and impact on creative performance.
New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives OutcomesShort-term uplift is more difficult for larger brands to achieve in advertising.Only 42% of eyes-on-brand moments during ads were actively viewed.
New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives OutcomesShort-term uplift is more difficult for larger brands to achieve in advertising.Only 42% of eyes-on-brand moments during ads were actively viewed.
Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture ToolAmplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.
It's time to be generous with AIGenerative AI needs a more positive marketing campaign to shift from its current doomsday image to a beneficial industrial revolution.Rebranding generative AI as 'amplified intelligence' can help highlight its positive impact on society and human capability.
New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives OutcomesShort-term uplift is more difficult for larger brands to achieve in advertising.Only 42% of eyes-on-brand moments during ads were actively viewed.