Advertising on Spotify amplifies brand uplift by 50%, 23 percentage points higher than Spotify Audio. The platform's high Short Term Advertising Strength scores enhance advertisers' appeal across audio and video formats.
Advertising on Spotify boosts social media campaign impact by 28 points, showing increased STAS scores. Combining platforms leads to higher brand uplift, showcasing Spotify's effectiveness in augmenting campaigns.
30% of Spotify users experience a more positive mood, with a 12% increase in feeling great after listening to music. In India, this number rises to 30%, indicating the platform's influence on mood compared to social media.
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