Brooklyn-based hair care brand Amika has announced January Digital as its media agency of record. Known for its leading U.S. prestige dry shampoo, Amika is experiencing robust growth. Nilofer Vahora, previously of Milk Makeup, has joined as CMO, emphasizing strategic media integration. The partnership aims to unify and enhance their marketing efforts through full-funnel strategies across multiple platforms, while Amika continues to innovate in product development and community engagement through their proline offerings. This consolidation is expected to drive operational efficiency, support product launches, and establish actionable analytics.
Our mission has always been to create joy through hair care, and this partnership with January Digital allows us to scale that mission in exciting new ways.
The shift marks a significant decision to truly integrate marketing efforts and analytics and measurements by approaching full-funnel marketing across the organization.
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