Amazon's new Retail Ad Service lets retailers utilize their advertising technology to monetize website ad space, directly competing with established adtech leaders like Criteo and Epsilon.
Integrating Amazon's technology allows retailers to sell ads, utilize machine learning for targeted advertising, and gain insights through analytics, streamlining their ad processes significantly.
Early adopters of the service, like iHerb and Weee!, highlight Amazon's strategy to target smaller and mid-sized retailers, expanding its influence in the retail ad tech arena.
Amazon's Retail Ad Service significantly disrupts the retail adtech market, offering a powerful way for retailers to monetize their space without heavy resource investment.
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