In 2024, Amazon achieved significant milestones in its advertising business, generating $56.2 billion in revenue and marking the first time it surpassed the $50 billion threshold. This represents an 18% increase from the previous year's $46.9 billion. CEO Andy Jassy highlighted a $69 billion run rate, indicating robust growth compared to $29 billion just four years prior. Amazon's ad growth significantly exceeded the company's overall 11% sales increase. The year also featured highlights like successful holiday sales events and competitive pricing, solidifying Amazon's position in retail and digital advertising.
Amazon's ad revenue hit $56.2 billion in 2024, a significant increase from $46.9 billion in 2023, reflecting its strong growth in the digital advertising sector.
During the earnings call, CEO Andy Jassy stated that Amazon's ad business operates at a $69 billion run rate, which represents a dramatic increase from $29 billion just four years ago.
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