"In 2024, Amazon's top-selling products were primarily influenced by social media, particularly TikTok, with categories like beauty, groceries, and auto parts leading the pack."
"The analysis revealed that TikTok's quick 10 to 15 second videos focused on reviews and recommendations effectively captured attention, although virality does not guarantee lasting consumer interest."
"Generational preferences significantly impacted which products went viral; Gen-Z gravitated towards beauty and fitness, while Millennials showed interest in kitchen gadgets and automotive items."
"An 'Influencer Index' was created to evaluate the impact of TikTok on different product categories, linking Amazon sales directly with social media trends and influencers."
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