#generational-preferences

#generational-preferences

'Overall, the research shows that preferences for attractiveness shift from lighter hair in Boomer women to darker hair and more athletic body types in Millennials and Gen Z,' the CREO Clinic explained. 'Men are generally most attractive with inverted triangle or trapezoid shaped builds, while the hourglass figure remains the preferred body type for women. 'Eye colour moves from blue in Boomers to brown in later generations, and wavy hair is typically favoured for men, whereas straight hair is more often preferred for women.'

Social media has been another nail in the slowly closing coffin of traditional media. The primary force behind four generations of advertising, outlets like television, newspapers, and radio are seeing a dwindling share of marketing budgets, hastening their decline. Last year, industry watchers projected more than 77 percent of ad spending in the United States - roughly $302.8 billion - would go to digital channels, according to EMARKETER analysts. In contrast, only $86.7 billion went to legacy media outlets. Nearly 80 percent of financial services advertising went to digital media, versus 20 percent to traditional channels.