"This innovative solution and proven technology allow us to deliver more relevant and personalized ads to our shoppers," says Neil Folgate, SVP of Global Marketing at iHerb. By partnering with Amazon, smaller retailers can access a vast array of advertisers and utilize sophisticated ad technology that is crucial for competing in today's online marketplace."
"Despite the apparent audacity of Amazon's proposition, the retail behemoth may still find willing partners, particularly among mid-sized and smaller retailers looking to jumpstart their retail media aspirations." The service is set to provide these retailers with advanced tools that can enhance their advertising capabilities in a competitive environment.
"Amazon's tech capabilities are unmatched among other retailers. Accessing these advanced tools and insights could level the playing field for other retailers..." . This opens up a significant opportunity for growth and brand exposure not previously available to them.
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