Krishan Bhatia, previously a senior executive at NBCUniversal, is joining Amazon to lead global video advertising efforts, reflecting Amazon's push to monetize its video operations tied to sports, Freevee, Twitch, and Prime Video.
Jeremy Helfand was hired by Amazon from Disney to supervise advertising innovation for Prime Video, highlighting the company's aggressive recruitment of ad executives from traditional TV networks.
Bhatia's involvement in developing new audience measurement systems at NBCUniversal reflects the industry's shift towards alternative methods of tracking viewership as audiences move to on-demand streaming.
In addition to his work at NBCUniversal, Bhatia has been part of a joint industry committee aiming to gain industry certification for new audience-measuring technology, backed by prominent U.S. media companies like Fox, NBCU, Warner Bros. Discovery, Paramount Global, and TelevisaUnivsion.
[
add
]
[
|
|
...
]