fromDigiday1 month agoFuture of TV Briefing: Inside the measurement issues roiling this year's upfront marketTV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.
Media industryfromMarketing Dive4 months agoDo the upfronts still matter?Upfronts are evolving but remain essential for advertising, requiring adaptability to modern viewing habits and flexible strategies.