#tv-networks
#tv-networks

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David Zaslav risked Warner Bros. Discovery's future by passing on the NBA - and the gamble might pay off

Warner Bros. Discovery's Charter deal maintained cable fees and boosted optimism about future negotiations amid skepticism over losing NBA rights.

Talk About New-Age TV; Google Is Taking It To The Max | AdExchanger

Broadcasters are moving away from age-based demographics in favor of targeting people in the market for products.

Netflix Is Going Live. The Networks Should Be Scared.

Netflix is expanding into live sports and events to attract a larger subscriber base.

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

Advanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.

Netflix Is Going Live. The Networks Should Be Scared.

Netflix is expanding into live sports and events to attract a larger subscriber base.

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

Advanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team

Amazon is hiring ad executives from traditional TV networks to lead their video advertising efforts, reflecting the shift of ad dollars from TV to digital platforms.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team

Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.

Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team

Amazon is hiring ad executives from traditional TV networks to lead their video advertising efforts, reflecting the shift of ad dollars from TV to digital platforms.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team

Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.

Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations.

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