#tv-networks

[ follow ]
fromDigiday
2 weeks ago

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

TV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.
Media industry
fromDigiday
4 months ago

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

Programmatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.
[ Load more ]