fromDigiday2 weeks agoFuture of TV Briefing: Inside the measurement issues roiling this year's upfront marketTV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.
Media industryfromMarketing Dive3 months agoDo the upfronts still matter?Upfronts are evolving but remain essential for advertising, requiring adaptability to modern viewing habits and flexible strategies.
Media industryfromDigiday4 months agoFuture of TV Briefing: The programmatic state of play for this year's TV and streaming upfront marketProgrammatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.