Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront marketProgrammatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.
David Zaslav risked Warner Bros. Discovery's future by passing on the NBA - and the gamble might pay offWarner Bros. Discovery's Charter deal maintained cable fees and boosted optimism about future negotiations amid skepticism over losing NBA rights.
Talk About New-Age TV; Google Is Taking It To The Max | AdExchangerBroadcasters are moving away from age-based demographics in favor of targeting people in the market for products.
Netflix Is Going Live. The Networks Should Be Scared.Netflix is expanding into live sports and events to attract a larger subscriber base.
Future of TV Briefing: One area where the upfront measurement currency conversation is advancingAdvanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.
Netflix Is Going Live. The Networks Should Be Scared.Netflix is expanding into live sports and events to attract a larger subscriber base.
Future of TV Briefing: One area where the upfront measurement currency conversation is advancingAdvanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.