Krishan Bhatia, previously a senior executive at NBCUniversal, is joining Amazon as vice president of global video advertising, tasked with monetizing Amazon's video operations. This move signifies Amazon's strategic focus on luring ad dollars from traditional TV to its platform.
Amazon has also hired Jeremy Helfand, previously from Disney, as vice president and head of advertising for Amazon's Prime Video. The hires reflect Amazon's aggressive efforts to strengthen its advertising business and compete with traditional TV networks.
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