Amazon has launched its Retail Ad Service, enabling retailers to manage contextually relevant ad campaigns on their own websites while utilizing Amazon's sophisticated ad tech.
This service empowers retailers like iHerb and Oriental Trading Company to control ad formats, placements, and the customer experience after clicking an ad, making the process user-friendly.
By providing these tools, Amazon is challenging third-party vendors in the retail media space, allowing retailers to leverage first-party shopper data without extensive infrastructure costs.
The new ad service represents a significant step for retailers aiming to build their ad businesses without the steep learning curve associated with traditional digital marketing tools.
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