Among the metrics for Duracell's campaign, the brand saw a 2.5% lift in brand recall and a 1.8% lift in consideration, according to a Lucid brand lift study. Duracell also saw an 86% increase in add-to-cart rate, as well as 7.65 additional seconds spent on average, per Amazon data.
It gives a lot of flexibility to reach your target group by showing multiple products to multiple audiences. We have also seen that it makes viewing ads more enjoyable.
Prime Video interactive ads on the programming have seen a 2.7 times brand awareness lift, according to Lucid data. Duracell is also an advertiser on Thursday Night Football.
Given those numbers, Krishan Bhatia, vice president of global video advertising at Amazon Ads, noted the company has the ability to target advertising at scale through a combination of premium content and strategic ad placements.
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