"This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences, ensuring brand messaging is meaningful and impactful."
"Finalists like Illumination, Universal Pictures, and Amazon showcased the effectiveness of cross-platform collaboration and data-driven personalization through their significant 'Let’s Fly' campaign, achieving engagement across 11 countries."
#digiday-awards #brand-storytelling #cross-platform-collaboration #data-driven-marketing #immersive-experiences
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