"We've received positive feedback from agencies and brands leading to strong demand following our first upfront with Prime Video ads," said Alan Moss, Vice President of Global Ad Sales. "Advertisers are leaning into our comprehensive offering of full-funnel advertising solutions. We're connecting campaign tactics across awareness, consideration, and conversion into a cohesive strategy to directly measure the contribution of each tactic and enable on-going business growth."
Amazon says that it plans to use its event to push all of its ad-supported business and media ambitions, including Amazon MGM Studios, Prime Video, Twitch, Wondery, and Fire TV Channels. The company says that it now has a monthly ad-supported audience of more than 275 million in the U.S. alone.
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