Shoppers spent over $14 billion during Amazon's Prime Day, up 11% from last year, focusing on home goods and essentials, reflecting a shift towards online shopping.
Discounting played a significant role in Prime Day sales increase, with U.S. promotional activities up 14%, showing consumers' preference for deals; some brands found success through other strategies like Amazon-exclusive products.
Online shopping has thrived this year with shoppers spending $503 billion in 6 months, up 7%, and anticipated additional $229 billion spend, signaling a strong preference for e-commerce platforms for varied goods.
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