What's the most memorable ad you saw recently? The best piece of creative, and this was last week so it's fresh in my mind, were the ads Burger King did about getting food to new moms who'd just delivered their babies. I thought it was refreshing and funny—with that insight that moms are hungry after they give birth. That felt real.
What part of the ad industry needs the most clarity these days? There's so much about the agency business people don't cover, from how the business model is evolving to how these major companies are reckoning with technological disruption, and what that means for the future of their business.
Alison Weissbrot: It really relates to every facet of our society and culture. I'm excited to see how things like AI and the new tools that are available reshape how the work gets done, and how the business operates.
Alison will also play a big role in shaping ADWEEK's marquee conferences, including the upcoming Mediaweek, and in our major awards like Agency of the Year.
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