AI startup Plot has secured $4.1 million in seed funding to enhance its AI-driven video analysis platform tailored for social media. Unlike traditional social listening tools that primarily analyze captions and hashtags, Plot employs advanced AI to extract insights directly from video content on platforms like TikTok and Instagram. This enables brands to track product presence and emerging trends even when products aren't tagged. With video traffic projected to dominate internet usage by 2025, Plot aims to support marketers in uncovering valuable user-generated content and inform their campaign strategies effectively.
"Our industry is so thirsty for innovation-it hasn't evolved in over 10 years," said Megan Duong, Plot's co-founder & CEO. "Most social listening tools only analyze captions, which don't tell you what's actually happening in the video."
Video content is projected to account for 82% of global internet traffic in 2025, according to video production company Vidico.
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