Ranjana Choudhry emphasized the crucial role of technology in transforming media buying, highlighting its potential for smarter decisions and performance-related measurements.
Choudhry pointed out that the shift from push communication in advertising to a more data-driven approach is reshaping the industry, necessitating new strategies for engagement.
Her extensive background includes pioneering the first retail media network at Wakefern and an influential role at Red Fuse Communications, showcasing her versatility in advertising.
In her new role, Choudhry aims to enhance self-serve media buying and improve reporting through data integration, a significant evolution in the ad tech landscape.
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