Airbnb's global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative
Briefly

"We have a lot of messages that we want to put out there that are our messages," Asai said on the most recent episode of the Digiday Podcast. "When you're over reliant on those performance channels, you end up either reacting to other people's messages, or in that vacuum, other people will just create stories and messages about you that you can't control."
Read at Digiday
[
add
]
[
|
|
]