Airbnb is actively encouraging more property listings through a new co-host market, aiming to simplify the hosting experience and increase supply in key destinations.
Hiroki Asai, Airbnb's global CMO, emphasized that hosting can feel overwhelming for newcomers. The goal is to make it easier for them to participate.
The brand's campaign, "Airbnb It," launched in 2022, is focused on building trust with potential hosts, emphasizing that services like management and cleaning will be accessible.
With a marketing spend increase to $1.08 billion this year, Airbnb aims for a more personal approach to user experiences through updated search functionalities.
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