Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
Briefly

from Digiday2 months ago
"The Tomorrow's Golf League aims to engage a new generation of golfers through a tech-driven format that offers a fresh, innovative approach to the sport."
Digidayhttps://digiday.com/marketing/ahead-of-its-january-launch-brands-line-up-to-get-involved-with-new-espn-golf-league-tgl/
"SoFi CMO Lauren Stafford Webb described the league's concept as a way to 'reimagine the golf experience' through its integration of technology in gameplay and viewership."
Digidayhttps://digiday.com/marketing/ahead-of-its-january-launch-brands-line-up-to-get-involved-with-new-espn-golf-league-tgl/
"With its partnerships valued significantly, Tomorrow Sports is setting a precedent for how golf can adapt to attract younger audiences and increased brand investment."
Digidayhttps://digiday.com/marketing/ahead-of-its-january-launch-brands-line-up-to-get-involved-with-new-espn-golf-league-tgl/
"TGL's telecast will also include creative opportunities for sponsors, like showing their logos during replays from different camera angles, enhancing brand visibility throughout the event."
Digidayhttps://digiday.com/marketing/ahead-of-its-january-launch-brands-line-up-to-get-involved-with-new-espn-golf-league-tgl/
Read at Digiday
#golf #sports-innovation #technology-in-sports #brand-partnerships #audience-engagement
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