Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok ban
Briefly

"We're transitioning all TikTok campaigns to Instagram or YouTube, depending on the brand and objective. We'll reassess the longer-term strategy if TikTok is purchased."
"TikTok has been an essential platform for brands seeking cultural relevance and engaging younger audiences, but with the platform shutting down US ads starting January 19, the landscape is shifting rapidly."
Read at The Drum
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