79% of consumers are making extra efforts to buy discounted items, driving significant growth in affiliate marketing. This indicates a strong alignment between consumer behavior and affiliate strategy.
'The publishers and advertisers who are going to win in affiliate in the future are the ones who are going to be less reliant on Google,' highlighting the need for innovative strategies beyond conventional platforms.
Creators are becoming more effective in driving purchases compared to traditional brand accounts, and the number of creators engaging in affiliate marketing is rapidly accelerating, underpinning its potential.
US affiliate marketing is projected to reach $10.72 billion in spend this year, showcasing the immense growth potential driven by changing consumer preferences and the evolving digital landscape.
Collection
[
|
...
]