Unlike traditional perceptions of affiliate marketing as a last-click channel, modern practices involve leveraging partnerships for a variety of purposes, allowing brands to engage with audiences at all stages of the funnel across the consumer journey.
In the consideration phase, affiliate sites are valuable resources for product research and comparisons. Trusted reviews on these sites can significantly influence purchasing decisions, with 51% of consumers indicating that online endorsements have led them to make purchases they were already considering sooner than they had planned.
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