"The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement."
"Commuters are greeted by dynamic screens displaying real-time bus arrival information, an eye-catching Grimace visual and a QR code. Scanning the QR code launches an AR mobile game in which users have 30 seconds to catch as many Grimace Shakes as possible."
"Users exposed to the DOOH experience are then retargeted on mobile with personalised messaging based on prior ad exposure and recent app purchase behaviour, extending the campaign story beyond the street and into the handheld journey."
Adzymic, in collaboration with OMD, is executing an advanced omnichannel campaign for McDonald's Grimace Shake in Singapore. The campaign utilizes digital out-of-home (DOOH) advertising, premium programmatic display, and dynamic creative optimization to enhance brand engagement. Key locations for DOOH include high-traffic areas frequented by Gen Z. The campaign features a gamified experience where users can play an AR game by scanning a QR code, with rewards redeemable through the McDonald's app. Retargeting efforts personalize messaging based on user behavior, creating a cohesive advertising experience.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]