"In the basement of the conference hall, the working-group-turn-therapy session offered worksheets to attendees to find the venn diagram between what individuals enjoy and current industry needs. "You just sometimes have to pause and say, 'Am I going to be OK? Is this going to be alright?', Mirza said, adding that it was important to acknowledge that humans can do some things "better" than AI."
"Read on for a breakdown of what actually mattered - and what didn't - from day one. Generative AI It's been one thing to whisper about how generative AI is reshaping the talent pool in advertising. But now the conversation has seeped into the halls of the conference, where the topic was tackled in panel discussions on Monday and was expected to continue throughout the week."
Marketers face broken measurement systems, widening AI-created talent gaps, and an existential crisis over brand authenticity, forcing many to focus on survival. Advertising Week New York drew a record 20,000 attendees to Midtown's Penn Station District, where panels mixed cautious optimism with recycled talking points while informal conversations in coffee shops and happy hours proved more candid. Generative AI emerged as a central concern as panels and working groups examined its impact on careers and skills. Workshops offered worksheets to help attendees map personal interests to industry needs. Touseef Mirza emphasized pausing to assess career readiness and noted humans can perform some tasks better than AI. August U.S. Bureau of Labor Statistics data showed flat job totals in advertising, PR, and related services.
Read at Digiday
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