Snapchat was pioneering in offering a subscription model with its Snapchat+ plan, which has grown significantly to 11 million subscribers by August 2024, illustrating a trend towards premium services in social media.
Meta's approach to monetization has introduced a $14 subscription for ad-free access, pushing users to choose between ad-targeting and paid services, showcasing a shift in user expectations from social platforms.
As social media platforms increasingly adopt paid subscription models, marketers need to adapt by leveraging influencer marketing, as sponsored content becomes more organic amidst traditional ads that are fading.
Building communities through first-party data is essential for marketers in the evolving landscape, ensuring direct customer relations and personalized marketing as tracking mechanisms change.
#social-media-subscription #influencer-marketing #first-party-data #ad-free-services #marketing-strategies
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