Adam Cohen, the 21-year-old founder of Stic, expressed the company's mission: "Stic is a simple but highly effective way for drivers and advertisers to benefit from every work commute and road trip. We're disrupting the way marketers think about advertising and, in turn, the way people think about their daily drive time." His aim to redefine advertising during commutes underscores the innovative approach of Stic, blending technology with mobility.
Discussing Stic's introduction of removable ads, Cohen said, "Drivers are their own people, too. We don’t tell the driver what to do." This statement emphasizes the company's respect for driver autonomy and the ease of participating in the ad platform. The flexibility to choose how and when to engage with advertising stands out as a key feature of the service.
Cohen shared the initial success of Stic, stating, "Rather than dedicating resources to traditional marketing, the company ran its own ads on 150 cars in the city, which then led to some 70,000 sign-ups." This reveals a strategic and impactful marketing approach that leveraged the very concept the startup promotes.
In presenting Stic's technology, Cohen explained, "The stickers also calculate ad impressions based on how many people see the sticker." This highlights the advanced tracking capabilities of Stic, which not only measure visibility but also create a more accountable advertising ecosystem for both brands and drivers.
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