"Together with our network of retailers, we play a critical role in shaping the future of advertising by leveraging data, best-in-class AI and technology, and innovative ad formats that drive consumer engagement and sales," Clarken said.
"Criteo claims to handle $1.5 billion in retail media spend for advertisers, showcasing its significant involvement in the sector," highlighting its strategic importance in the advertising landscape.
By 2027, retail media will make up 25% of all ad revenue in the U.S., underscoring the financial potential and market shift recognized by Chief Executive Officer Megan Clarken.
Criteo is eyeing a $50 billion market in retail media outside of Amazon and China by 2027, indicating ambitious growth objectives amid intensifying competition.
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