Streaming is starting to look like the TV days of old. Entertainment for the masses is back, and ads seem to be everywhere.
On Disney's latest earnings call, execs said that about 60% of new subscribers in the US were opting for its ad-supported tier, which accounted for 37% of its total US subscribers.
EMARKETER expects streaming advertising to reach half of linear-TV advertising's size in 2024 and approach parity with it in 2027.
'Advertising and subscriptions have always been a successful model,' he said, highlighting the re-emergence of ad-supported tiers in streaming.
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