AdPlayer.Pro has launched significant updates to its flagship video player and ad server, focusing on enhancing performance and adaptability for varied audio preferences across devices. The newly added audio configuration capabilities address challenges presented by differing device sound settings, ensuring videos boost ad viewability without disrupting user experience. CEO Natalie Romankina emphasized that these updates reflect the company's commitment to innovation in B2B video advertising and support partners in enhancing programmatic advertising strategies. The improvements include expanded Prebid vendor integrations to enhance header bidding functionalities.
The latest sound-focused enhancements in the AdPlayer.Pro video ad player ensure publishers can boost ad viewability without disrupting the user experience, maintaining audience engagement with their content, hence maximising their video ad revenue.
We're starting the year with a strong push toward innovation in B2B video ad tech, setting a promising trajectory for our digital video advertising business for the next 12 months and beyond.
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