Our lives are increasingly being defined by digital content and experiences, particularly for the younger generation whose world revolves around platforms like TikTok and Instagram.
To succeed in the creator economy, young people will need advanced digital skills, which today's education system fails to adequately provide.
According to studies, 72% of Gen Z and millennials follow influencers on social media, indicating a strong shift in how this generation makes decisions.
The creator economy is expected to significantly grow, reaching $480 million by 2027, creating substantial job opportunities and fostering entrepreneurship.
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