Adobe was a top finalist for Best Connected TV Platform, showcasing innovative strategies through Adobe Acrobat's Performance CTV campaign, achieving significant results and exceeding internal goals.
Barkley stood out for Best Use of YouTube by crafting engaging 6-second spots for Motel 6 using humor, maintaining a high VCR rate and ensuring brand awareness.
#digiday-awards #video-and-tv-awards #roi-measurement #partnerships #content-experiences #emerging-technologies #audience-understanding #innovative-strategies
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