"Retail media continues to be a lightning rod for advertisers and is expected to overtake linear TV in global spend this year."
"Adform's retail strategy addresses the growing pressure on brand-retailer relationships and the evolving consumer demands for personalisation and connected experiences."
"With over 25 years of experience in digital marketing, Jens has a proven track record of leading high-performing teams across programmatic and retail media."
"Retail media is the fastest-growing digital channel in the world, and Adform is in a prime position to make a game-changing impact."
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