This project will be presented at Adelaide's upcoming 'The Attention Ecosystem Summit' in London, and the campaign, which spanned multiple ad formats and brand KPIs, marked the first time Adelaide's tagless attention measurement solution has been deployed across Amazon DSP inventory.
Haleon and Publicis leveraged Adelaide's AU, an omnichannel metric that measures any media placement's probability of attention and outcomes, to evaluate media quality across Amazon DSP inventory spanning, display, online video (OLV), and streaming/Connected TV (CTV).
#attention-based-media-quality-measurement #adelaide #high-attention-placements #business-outcomes #amazon-dsp
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