By incorporating Inscape's automatic content recognition (ACR) data from over 23 million opted-in internet-connected TVs into its attention model, Adelaide can offer advertisers greater transparency into the quality of their CTV media investments, leading to more informed buying decisions and more efficient outcomes.
By utilizing second-by-second audience exposure data from Inscape, Adelaide can refine its AU model to more accurately predict the potential for attention across CTV placements.
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